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Don Self

(423) 396-2126
5559 Little Debbie Parkway
Suite 123
Ooltewah, TN 37363-5597

Across Little Debbie Pkwy from Sherwin-Williams and Pinnacle Bank.


With well over one hundred fifty years combined experience, the team at Don Self State Farm knows that the most important things in life aren’t things. Most insurance companies act as if the things are what counts, when it is really the people in our lives that are most important. We want to let you focus on the most important things, and let us take care of your broken things.

The choice on which insurance company to trust with helping protect your family or business should include more than just the amount of you pay each month. The cheapest price on insurance does not always (or even usually) provide the most comprehensive coverage for your home, auto, or business. We would love an opportunity to have a meaningful conversation with you about all your insurance needs, and to show you why we think State Farm provides a tremendous value for your insurance dollars.

If you have loved ones in your life who depend on your income, you really need to have enough life insurance! We would love to talk to you about your specific needs, and to help you acquire the coverage needed to give both you and your loved ones the assurance you all deserve....

"Insurance does not prevent accidents, but rather gives a secure base from which to face their consequences." Philip Yancey

"The most important things in life are NOT things!"

We would love to interview with you and your family for the position of Insurance Agent and Financial Services provider! With more than one hundred fifty years of combined industry experience, our licensed staff is uniquely qualified to assist in the process of protecting your home, family, and small business!

What does that mean for you and your family or small business? It means that we know the questions to ask to help find the perfect solution for providing the most appropriate and cost-effective coverage. When you hire us, we take the responsibility for protecting your family and business assets very seriously.

Our experience gives us a depth of knowledge that will ensure that you have NO SURPRISES when you have a claim. Call our office today for an auto, home, or life insurance quote. We also off very competitive coverage on renter's insurance, small business insurance, supplemental health insurance, or group life insurance....

Finally, after many months of struggling through tornadoes and viruses, we are starting to get back to normal around here. So, for those of you who have always preferred to do business face to face, we welcome you to start coming back to the office any time. We will certainly still be glad to offer "curb service," but we no longer have the front door secured. Feel free to come in to transact your business and stay and catch up if you like.

  • Call today to learn what make our office different than any other insurance agency in Chattanooga, Ooltewah, Cleveland, or the entire Tennessee Valley region!

  • LIFE INSURANCE COSTS MUCH LESS THAN A FUNERAL! Call us today to schedule a time to discuss your personal and family needs.

  • An Official Home and Auto Insurer of the UTC Mocs Men's Tennis Program!

  • For over forty years, we have built our business by making relationships the most important things.

  • We focus on all insurance needs for small business owners.

  • Notary Public always available at no cost to anyone in the neighborhood. Just let us know you're coming....

  • Complaint-Free with the Better Business Bureau for OVER FORTY-THREE YEARS!

  • Our agent likes to meet with all newly-licensed drivers and their parents to reinforce and teach safety measure

  • Member of Chattanooga Area Chamber of Commerce, and active participant in Ooltewah/Collegedale Council

  • Direct Servicing Agent for Flood Insurance (National Flood Insurance Program)

  • Steer Clear Program for enhanced situational awareness for youthful drivers.

  • We excel at helping our customers with their state to state and in-state re-locations

  • We Speak Spanish and Italian

  • Proud sponsor of Ooltewah High School Basketball

  • We are proud supporters of the staff, students, and mission of Southern Adventist University.

  • "Special Event" coverage for weddings, birthdays, receptions, etc.

  • We offer flexible office hours, 8:00-5:00 Monday thru Friday, with other hours available by appointment.

  • Agreed Value Coverage for Antique and Classic Vehicles of All Kinds

Insurance Products

Auto, Home, Property, Business, Life, Health

Other Products

Banking, Mutual Funds

FINRA’s BrokerCheck
8:30am - 5pm
9am - 5pm
8:30am - 5pm
After Hours by Appointment
Call us 24 hours a day!
5559 Little Debbie Parkway
Suite 123
Ooltewah, TN 37363-5597
Map & Directions


English, Spanish, Italian
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The decision on who to do business with us a very important one, and we know that our customers take that decision very seriously. So, when you and your family make the choice to hire us as your insurance agent, we embrace that responsibility.  With well over 150 years of experience, the members of our licensed staff have the knowledge to evaluate your family's needs and recommend the most appropriate coverage options to meet your specific needs. In many cases, this is as simple as taking a few minutes to go over policy coverage, just to verify that we're all on the same page. Other times, the situation requires a more in-depth discussion. No matter how long it takes, we want to make 100% sure our customers understand exactly what they have, and that there will be NO SURPRISES

If you're like most of us, you have questions about your existing coverage; what's covered and what might NOT be covered. We would love an opportunity to visit for a comprehensive review of your personal and business insurance needs.  Call our office at your convenience to schedule a time to get together. We appreciate the opportunity to be of service, and we look forward to meeting you!

Si usted, su familia o su empresa están buscando profesionales de seguros que también hablen español, ¡nos encantaría hablar con usted! Por favor llámenos o venga a nuestra oficina en Little Debbie Parkway en Ooltewah, y pregunte por Richard ... ¡Esperamos conocerlo a usted ya su familia!

Richard Self State Farm Agent Team Member

Richard Self

Marketing Coordinator

The past couple of years have been rough on everyone, but I think we are finally getting to the end of the Covid pandemic. That being said, many families in our communities have really had a difficult time. Health challenges, financial struggles, dealing with the loss of a dear one, there have been many challenges for us all during this season. As we enter this holiday season, let's be aware of the needs of others more than our own. If you know of a family who could use some help, do what you can to help. If you are unable to do so yourself, please let us know so we can do what we can. With a little love and care, we will come through this difficult time stronger!

The past ten years have truly flown by! So much has happened, a much-needed move back to Tennessee, getting engaged in the "family business" for the first time since the very beginning, and a move to a new office when we were just starting to feel at home in the old one. All that being said, the last ten years have been years of growth and maturation, both personally and professionally. When I left home at the tender age of 17, I never dreamed I would be back in Tennessee again, but I sure am glad that I am!!!

Our business is changing on a daily basis, and sometimes it can be a challenge to keep up, especially for "old school" folks like me. Not only does that make it fun, but I also think there are constant opportunities to grow, both professionally and personally. The greatest part of our business is that I get a chance to talk to and meet a bunch of really great folks, and it seems that I learn something new every day. Sometimes the lessons are related to business, and sometimes to relationships.

However, I am blessed every day to have an opportunity to be a part of safeguarding the things that are most important to our customers. Sometimes those things are things, and sometimes they are people. Please call or come by the office to discuss your home or business insurance needs, as well as any vehicle finance needs you might have. I look forward to an opportunity to meet you and your family, and to the opportunity to be of service....